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Client:National Express
Title:Arsenal Parade Escape Routes
Their 6th best performing TikTok of all time
- Insight:
- With over a million Gooners set to descend on North London for the Arsenal parade, the area was about to become one of the busiest places in the country. Not everyone in North London was celebrating. For residents, the weekend was something to escape.
- Idea:
- We encouraged National Express to offer residents a way out. With a production budget of £400 we created the Arsenal Parade Escape Routes, a tube-style map plotting coach journeys out of North London to Edinburgh, Liverpool, Penzance and beyond.
- Results:
- National Express’s 6th best performing TikTok of all time. Critically, it drove a 15% month-on-month increase in talkability and a 16% increase in ad awareness.