← All work
Client:Boden
Title:Ground Breaking Florals
Times Square takeover
- Insight:
- Our proprietary memory structure data- showed us that when people though of Boden they though to "florals" And, with The Devil Wears Prada 2 on the way, Miranda Priestly’s “florals for spring? Groundbreaking.” was already resurfacing across social.
- Idea:
- Boden’s spring collection was all florals, so we leaned IN. Taking the collection to a Times Square billboard on release day with one line: “We’ve made a daring decision: florals for Spring.” We then partnered with Very British Memes and Great British Memes to take it into the feeds.
- Results:
- Over 1.3 million video views across social, putting Boden at the centre of the conversation the day the sequel hit the screens.