← All work
Client:Wingstop
Title:People want wings, not things
4m views in 48hours
- Insight:
- Last Christmas, £1.5 billion was spent on unwanted presents. No more Lynx Africa. No more socks. No more choc boxes and bath salts. The nation doesn’t need more things. It needs wings.
- Idea:
- We created Wingstop first ever Christams ad pleading with the nation to give the gift of “wings, not things” this Christmas, in the form of Wingstop’s new Gift Card. To bring it to life, we partnered with creator LockdownT to deliver the message.
- Results:
- Highest level of December talkability in brands history. 4m views in 48hours. Critically, “Wingstop Gift Card” became a top rising related Google search term.